Directory vs Website Listing

From http://legalmarketingguru.blogspot.com/

As you can guess from my previous posts, I believe a website for an attorney or law firm is one of the pillars of marketing your practice. A well constructed and crafted website can convey a professional/competent image and drive visitors and potential clients to your practice.

The two largest lawyer directories present attorney listings in a different manner. Lawyers.com, as a default, presents a typical “directory style” listing of a firm or attorney. In this listing, there is contact information, listing of lawyers, practice areas, law school information, etc. There is an option to “view website”.

Findlaw on the other hand, defaults the listing back to the attorney’s website. There are very few attorney listing that present the typical directory listings as described above.

There are pros and cons to both formats of listings. If I know a lawyer’s name, then the directory style listing is quicker and more efficient. If I don’t know a specific attorney, then I may want to investigate their website. Findlaw does not give the directory listing style whereas Lawyers.com gives you both options. For this reason, I have to give the nod to Lawyers.com for more consumer choice.

Please let me know what you think.

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6 Responses

  1. As more and more lawyers get the picture and move advertising dollars to the internet, pure online directories become less and less effective. Enhanced directories are the next evolution of online marketing. Enhanced directories, are mutually beneficial to consumers as well as lawyers. From the consumer’s standpoint, there is no need to search through listing upon listing to find a lawyer. From the lawyer’s perspective, a good enhanced directory allows law firm’s to brand themselves and maximize their marketing dollars.

  2. I believe any directory regardless whether its in the legal field or not is only as good as the traffic you get. Findlaw and lawyers.com are at the top for online directories however they have certainly taken a hit in online traffic due to more attorneys moving online.

    The way that google and the rest of the search engines look at sites is based upon relevant content and certainly page rank. You can only obtain good page rank if your content is relevant and you have other sites pointing to your site with higher page rank. Even so that doesn’t mean your site will get found through any search, as there are other factors behind it.

    I think writing articles for sites specific to your industry is a key component both to get the content found and also for incoming links. What most people don’t recognize when submitting articles is that their articles for most sites land in a box with no page rank. Poor link exchanges also don’t help the article to get found. It is similar to a directory. If the company is not trying to get your site found through an organic search you are lost. Yes a directory can sometimes be helpful but its the companies ability to get those pages found where you list your website.

    If you are a lawyer look for sites to link to with high page rank and those article sites who do a good job in getting content found.

  3. Agreed. Content is king.

  4. Really, SEO is a big part of developing a proper legal website; for practice and profit. For those that don’t know SEO is Search Engine Optimization, or basically optimizing your web pages to get indexed properly and achieve high results for specific keywords and phrases on search engines. Now, realistically web directories aren’t that useful, in terms of this article those niche directories can bring in relevant traffic, but nothing compare to actual organic traffic (search engine traffic). Imagine so, being ranked #1 for personal injury or personal injury lawyer, you would easily see a large increase of traffic and potential clients.

  5. I appreciate everyone’s comments. Articles, ehanced websites, great SEO, and relevant content are all crucially important for any law firm online marketing strategy.
    As far as the “standard” directories, I would say that it never hurts to be in a industry specific directory. How much traffic that directory (like a lawyers.com or a Findlaw) should be measures, especially if there is a cost involved. Fortunately, website traffic reports can help a great deal in seeing how visitors get to your site.

  6. One last comment on Trey’s point about submitting articles, this a great site to submit legal related articles as it is a legal related site.

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