Lawyers be patient! That is my advice to those lawyers that have invested time and money into their website marketing plan. I once again reiterate that internet marketing doesn’t happen over night although with the right SEO development you could potentially get results within several months.
The biggest part of promoting your website online is to continue to update your site with new content. You will want to refer to previous posts I’ve created for this site. Too many lawyers get discouraged because they don’t see results right away. They invest money into directories only too see their investment fall to the waste side. I also see folks in the SEO world developing 3-4 sites for a particular business and there is no way they can keep up with all four sites without help. My suggestion would be to concentrate on 1-2 sites.
A good idea would be to create your attorney website and attach a blog to the site. There are several tricks I’ve given throughout these articles and I HIGHLY suggest you read through my articles before you begin your website marketing campaign.
When someone is using the internet they are first and foremost searching for legal information about their problem. In order to capture those people you need to generate rich content. This content if written correctly can do 2 things. It will first be recognized by the search engines and second it will capture your audience. I’ve come across high ranking sites that were poorly written however the SEO was written almost to perfection. While the site is showing up on the first page of google I’m pretty sure the prospect to client ratio was poor.
You can create good content for your website without having to abandon your readers. If you use good title tages, keywords density and meta tags along with a well written page you will capture the SERPS and generate clients to your practice.
In closing, be patient. Like a favorite movie of mine, “If you build it he will come” If you continue to add good content to your website, clients will come!