We have talked about lawyer marketing for websites but how about blogs? I would like to give each lawyer that knows nothing about search engine marketing a quick overview. Search engine marketing is your ability to get exposure on the search engines. This means building a site with relevant content and having your pages show up on the first page of the major search engines.
While I recommend each lawyer to have a website its becoming more obvious that google is on board with the blogs. A blog is a great way to create exposure on the internet and the best part about it, its very easy to learn. There are several different blogging software programs out there but WordPress is by far the best. They’ve got the whole search engine marketing game down and best of all, they’ve got a huge community backing them. You can download their software for free by clicking here wordpress.org.
Lawyer blogs are becoming common ground in the legal industry because search engines like google love fresh content. If your blogging software is search engine friendly like wordpress, you can certainly capture those keyword search terms. You can blog like you are writing content. Consider reverting back to past posts on this blog.
There are many lawyers who are taking advantage of blogging and those lawyers are generating the majority of their business via the internet. Over the last year, I’ve consulted over a dozen of lawyers and each one has taking the leap into becoming bloggers. In fact, most of them are generating 2-3 times more unique visitors to their blog compared to their website. The majority of all their visitors are coming from google with a select few coming from yahoo and msn. Each one of these lawyers are hosting the wordpress software.
I’ve also been consulting with a group that has a very interesting blog. They use the blog to interact with people searching for legal information, very much like this site. They came to me about 8 months ago searching for ideas on how to help kick-start their website. We looked at several different options and decided to put their site on a blog. They are now generating over 1,200 unique visitors a day to their site. The numbers are staggering considering just 8 months ago they were getting about 600 unique visitors to their site per month. I directly contribute this to fresh content and the blogging software.
If you are a lawyer and you’ve noticed that your website isn’t generating as much traffic as usual, it could be a direct result of a competitor blogging about your key search terms.
I will talk a little more in-depth at a later time. I’ve got work to do and so do you. Get busy and start blogging!
Filed under: Legal Marketing |