It has been awhile since I’ve posted my last article to legalcatch. I’ve had some positive feedback from previous lawyer marketing posts and I’m happy to hear some of you are putting these ideas into place. I’ve gotten some feedback from both industry experts but more importantly through several of my clients. I’ve put into place several months ago a ramp up on one technique that seems to be working very well. I am talking about link exchange and not the same type of link exchange you are probably thinking about. I’m talking deep link exchange and not just from one site to another, I mean deep link exchange from different pages within your website.
Lets consider the following: You have a website address called http://www.yoursitewhateveritis.com
This is the page I call the “Parent” aka your homepage and every single page on your website should have a link going back to the parent. The link from the other pages on your site should link on a keyword. For instance Law Information may be the keyword term that legalcatch.wordpress is trying to capture. I use the hyperlink with the title in the hyper link aka law information going directly to this sites homepage. For some attorneys that practice personal injury law in New York, their keyword may be New York Personal injury lawyers.
To find out what people are searching for use this tool: https://adwords.google.com/select/KeywordToolExternal
This is google adwords tool and you can find out what people are searching for by putting your keywords into the keyword selector.
Your “children pages” should be your key five or six pages listed on your site aka, about us, contact, practice areas etc. Each of these pages should have links going to other pages aka deep links as well as to the parent.
Your grandchildren pages should be those pages linking down from your about us, contact and practice area.
Now lets put it together.
Home Page (every page should link to your home page with 1 to 2 different keyword phrases)
Child Page (these are the pages that describe your firm and services. These pages may include your about page, practice areas, firm overview and practice areas)
Grandchildren (these are the pages that should have your practice areas such as car accidents, slip and falls, mold cases etc if your a personal injury lawyer. For criminal lawyers it would be assault and battery, dwi, dui etc.)
Great grandchildren (these pages should describe terms related to your grandchildren pages such as for a personal injury lawyer – contingency fee, compensation, expenses)
The link exchange should start from the bottom up and you can link from the top to the bottom. When you link from your parent to great grandchildren pages we call this deep linking. If you can capture the terms for each page through your hyperlinks you will get good seo. google loves deep link exchange and if you can take the time to get good link exchange within your site you will crush the competition I promise. google has changed their algorithms and I’m almost certain that deep linking within a website is something they are weighing heavy on today and in the near future.
I have one other technique that works with this link exchange I will explain in my next post. Try this technique and do a lot of link exchange within your site. I promise you will see your site take a leap in the search engines.
Filed under: Legal Marketing |