How to Use Associations and Organizations Membership to Get New Clients for Your Business?

Most people join organization and associations but never utilize their benefits. As a serious business owner, and we at CD&C Business & Legal Form Processing Services, LLC (“CD&C”) would like to think we fall in that category, growing your business should be at the top of your priorities. Joining a business association/organization could help you get new clients/customers and possibly increase your business sales and recognition. Organization and associations offers several benefits that may enhance your business. Some of the benefits includes but are not limited to the following:

Workshops, seminars, webinars, conferences and teleconferences. These benefits allow you to network with your peers, open discussions about what is going on in your industry, what others are doing and possibly put you in contact with potential clients/customers.

Webinars and teleconferences are often offered online and by telephone where you can listen and participate in the comfort of your home. Often time you are allowed to record the teleconferences so that you can view and listen to them whenever convenient for you.

Attending organization and associations meetings keeps you informed of the changes in your industry such as new products and services, discussion of new ideas and a review on how the industry is doing in general.

Forums/Notice boards provide a place for you and your peers to meet on a regular basis and give feedback about their experiences in your business. Forum/Notice boards sometimes offer insider and time saving tips as well as answers to questions from people who are active in your line of business.

Newsletters and industry articles, subscribing to association and organization newsletters will keep you inform on news updates. Make sure to take the time to read their newsletters and articles to keep up on the trends in your business, what your competition is doing and in most cases you will get feedback from your client/customers about what they think about the business and its services.
Always read archived newsletters and articles to learn about things that worked and didn’t work in the past for your line of business. Past issues will also give a history of your business and answers to frequently asked questions.

Get involved, volunteer with your association and organizations. Join committees. You may consider contributing to their newsletters this will give you exposure for your business and you may be viewed as an expert in your industry. Joining committees will also allow you to make decisions that will affect your business and a voice in the changes to your industry.

Other benefits include the following:

Member discounts – before shopping for business supplies, you should check your organizations and associations and their business affiliates for availability of discounts.

Some organizations will lobby to protect your business industry in state legislature and state courts.

Take advantage of their continuous training and educational programs.

Most of them offer directory listing where you should consider advertising your services. Keep in mind that potential clients go to the organization and associations to find help.

Some organization and associations like the National Notary Association offers personal identity theft protection for their members.

If they have a logo, ask permission to use it on your website and marketing materials. It can create credibility for your clients/customers.

Organizations and associations establish professional standards, give your business credibility, keep you updated on legislative news & activities, and enhance recognition of your profession. They can also increase awareness & value in the market place.

By Cordina A. Charvis a Member of CD&C Business & Legal Form Processing Services, LLC, http://www.cdcformsprocessing.com  Virtual Paralegal Firm. © 2007. All rights reserved.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: